Sale 82: United States Advertising Covers

Lot 3404    

(Medical) Seabury & Johnson, New York, multicolored allover illustrated design showing Factory View and Benson Plaster Products, on cover franked with 1897, 2¢ red tied by "New York, N.Y., Oct 24,1898" machine postmark, reverse with multicolored illustrated Benson Plaster Facsimile, Very Fine and choice, a wonderful example of this popular and very colorful ad design.
Scott No. 279B    Estimate $500 - 750.

Realized: $525

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Lot 3405    

(Medical) Seabury & Johnson, New York, multicolored allover illustrated design showing Factory View and Benson Plaster Products, on cover franked with 1898, 2¢ red tied by "New York, N.Y., Feb 18, '01" machine postmark, reverse with multicolored illustrated Benson Plaster Facsimile; cover missing one sideflap, otherwise Very Fine, one of the rare Seabury & Johnson designs.
Scott No. 279B    Estimate $400 - 600.

Realized: $350

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Lot 3406    

(Medical) Seabury & Johnson, New York, multicolored allover illustrated floral design showing Factory View, Seal and Child Holding Crown, reverse with illustrated ad showing two seals etc, on cover franked with 2¢ carmine tied by "New York, N.Y., May 6, 1895" machine cancel to local street address; opening tears in backflap, Very Fine, one of the most desirable Seabury & Johnson Advertising designs.
Scott No. 250    Estimate $300 - 400.

Realized: $400

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Lot 3407    

(Medical) Seabury & Johnson, New York, multicolored allover illustrated floral design showing Factory View, Medallion Frame and Logo, reverse with illustrated ad for Benson's Plasters showing Men & Women Wearing Product, on cover franked with 2¢ red tied by "New York, N.Y., Oct 17, 1901" machine postmark; missing sideflap, otherwise Very Fine.
Scott No. 279B    Estimate $500 - 750.

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Lot 3408    

(Medical) Seabury & Johnson, New York, multicolored allover illustrated floral design showing Factory View, Medallion Frame and Logo, reverse with illustrated ad for Benson's Plasters showing Men & Women Wearing Product, on cover to Philadelphia, Pa. franked with 2¢ red tied by "New York, N.Y., Jun 20, 1902" machine postmark, Extremely Fine and choice.
Scott No. 279B    Estimate $750 - 1,000.

AN EXCEPTIONAL EXAMPLE OF ONE OF THE MOST COLORFUL SEABURY & JOHNSON ADVERTISING DESIGNS.

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